GAP - Project Reindeer
Camera. Motion Design. Edit.
An AKQA production. We attached GPS devices to reindeer, in the middle of winter...in Minnesota. No big deal. And then we filmed their every move by day and edited by night. The reindeers’ position could be tracked online. Each day Gap would tweet the deal of the day as determined by where the reindeer roamed. Every deal came with a custom video of the deal-making reindeer. It got pretty cold.